Cubit Watch
Design by Michael Graves Archtecture & Design
Client: Projectswatches
2014
Job Duty: Concept Exploration & Development, 3D modeling, Rendering, Prototype Review
Work with: Principle, Design Director
Michael Graves Architecture & Design(MGA&D) has continuous design relationship with Projectwatches over thrity years.
The Cubit Watch, Michael Graves’ last timepiece for Projects has a parallelogram shaped dial. this Cubit Watch takes its cues from the axonometric drawing method employed by architects to portray an object or building. The identifiable Graves color palette assists defining the subtle edges of the cube which is neatly positioned with the watch’s hexagonal bezel.
The Cubit Watch is the first watch that has no Michael's signature on dial and no lug. We designed the Cubit Watch for absorbing desire of the Projects Watches' customers with expressing Michael Graves' design languague.
MGA&D & Projects Watches have All Images Rights.
